Andrew Van Alstyne
CFP®, EA, MBA
You run the business. I'll run the numbers.
I've always had a natural relationship with money. Not in a way I earned or studied my way into, just the way some people are wired. For a long time I assumed everyone else was too.
Two decades in business operations and consulting cured me of that assumption. I worked alongside some of the sharpest people I've ever met, brilliant at building companies, exceptional at earning, and completely overwhelmed by the job of managing what they'd created. The financial piece wasn't a priority. It was a weight.
At some point I stopped being surprised by it and started doing something about it. The conversations I was having with people, the clarity I could offer in twenty minutes that they hadn't found in years of white-knuckling it alone, told me something important: this is where I'm supposed to be.
I founded High Rock Wealth Management on a single, stubborn belief: with the hard work and dedication it takes to create wealth, your life shouldn't then be consumed by having to manage it. That's my job now. And I take it seriously.
I'm a finance nerd who actually listens.
I'll be upfront: I genuinely love this stuff. Asset location, taxes, estate coordination; the intricate mechanics of a well-built financial plan. I obsess over the details most people's eyes glaze over because that's where the real value lives and where most plans quietly fall apart.
But I learned early that the numbers alone don't tell the whole story. Your relationship with money started long before you had any. It was shaped by how you were raised, what you watched your parents do or not do, and every financial decision you've made since. That context matters. A plan that ignores it is just math written out on paper.
So I work on both fronts equally. I'll dig into the technical details of your plan and I'll take the time to understand the person behind it. Then I'll break it down in plain English, tell you exactly where you stand, and give you what you need to make confident decisions without needing a finance degree to follow along.
At the end of the day, this is personal.
I'm a family guy, full stop. My wife Natalya and our two kids are my world. Since leaving the New York Metro area for just outside Charlotte in 2021, we've built a life here that I wouldn't trade. Youth sports, community, all of it.
When clients tell me they're working hard to build something for their family, to create security, to leave something meaningful behind, I don't just understand that. I feel it. It's the same thing that gets me up in the morning.
Warren Buffett once said he wants his children to be able to do anything they want in life, without having the resources to choose to do nothing. That's exactly how I think about it for my own family, and it's exactly the kind of thinking I bring to yours.
"Wealth with intention. Enough to open every door. Never so much that none of them need to be opened."
My background was built with a specific purpose.
I earned my MBA from Purdue University Global and my B.A. from William Paterson University, where I studied Criminal Justice and Philosophy. That undergraduate combination might sound eclectic. It wasn't accidental. Criminal Justice taught me the rules. Philosophy taught me to question how to apply them. Those two things together are exactly what good financial thinking requires.
Beyond my degrees, I hold two designations that directly shape how I serve clients.
Andrew is a CERTIFIED FINANCIAL PLANNER® professional
I act as a fiduciary, full stop. Every recommendation I make is legally and ethically required to be in your best interest. Not my firm's. Not a product provider's. Yours.
Enrolled Agent (EA)
It means I don't just understand the tax code. I'm authorized to represent you before the IRS and apply that knowledge directly to your plan, not hand it off to someone else.
